Tag: design

John L. Walters
foto: Bruce Connew Intervju

JOHN L. WALTERS (Eye magazine): “Write about what is in front of you, and don’t let the reader go to sleep”

“Writers and editors (and magazine art directors) should not be the story. We bring our experience and knowledge to a subject, but a magazine is for its readers – whom we presume to want the best words and the most appropriate pictures for each feature or review. Magazine-making is not a form of self-expression. Having said that, there will always be parts of one’s personality that leak through, and that occurs in designing, too. ” – INTERVIEWED BY: MARKO GOLUB

Dalibor Martinis, Custodian at the Exhibition, 1976 Intervju

DALIBOR MARTINIS: In graphic design we saw a chance to expand our field of action

“We who endeavoured to develop media practices and work with an awareness of the social and urban context in which we lived in graphic design we saw a chance to expand our field of action. The poster is something that belongs to the urban space and communicates directly with passers-by, which was certainly interesting for me because in the seventies I developed a very clear critical attitude to artistic institutions, museums, galleries, academies and so on.” – INTERVIEWED BY: MARKO GOLUB

fotka tekst golub6 sve Izložba hrvatskog dizajna

What Can Design Tell Us About Itself? – The Exhibition of Croatian Design 1718

A designer who is usually recognised as good at what he or she does quite often exudes that glamorous aura of an inspired individual. However, good design oftentimes remains hidden behind the anonymous and the collective (in big agencies, for instance) or behind the omnipresent and almost undetectable, behind miniature, yet strategically important modifications and transformations of long-lasting brands, etc. One of the advantages of this sort of exhibition format for presenting design is that it provides a general idea about what is perceived as a good standard, an “example of good practice”, a benchmark of excellence. Since design has never been only “one thing” (and certainly it is not today), but rather many different things, it would be naive to talk about some universal standard. – WRITTEN BY: MARKO GOLUB

matko mestrovic krcadinac Izložba hrvatskog dizajna

On Matko Meštrović in the context of design — on the occasion of the Lifetime Achievement Award

Matko Meštrović is critical of eminent designers of the western world, including Victor Papanek and Buckminster Fuller, resenting them for not being resolute in their questioning of the dominant capitalist system. His eternal curiosity and desire to explore and promote new interpretations of the relations of social domination that are structurally connected to capitalist modes of production is a reflection of his attempt to subvert this domination through the collective self-determination of people and through the system of social production