Tag: Exhibition of Croatian Design 21/22


Kostas Medugorac: “A creative worker must believe in his creativity”

“It is always important to design the right product for each customer. To know what their DNA is like, to understand what makes them special, or to create a new DNA together. As designers, we do things to improve something, make it easier or make it easier to understand. I never just wanted to create things that are just beautiful and accessible to a small layer of people. I want to create products that people use. I see great value in not just designing for the elite who can afford it. For me, the analytical part of the design process is very important. If you work for many different customers, you can gather knowledge from all these industries and then combine them in new ways.” – INTERVIEWED BY: ORA MUŠĆET