VEDRAN ŽIDANIK: “The True Challenge for Designers is the Conservative and Closed Society”
“Digital design in the world is undergoing major changes and designers are required to be much more involved in the current problems of society. I think this can already be seen in the employment process of top companies, and it will certainly be even more pronounced in the near future. Designers from smaller, more conservative backgrounds, such as Croatia, will be in a weaker position. We can counteract this to some extent through a wider education and self-education, with the aim of increasing empathy for as wide a circle of people as possible. The core of design as a discipline is empathy, and empathy is nourished by new ideas, knowledge and experiences.” – interviewed by: ORA MUŠĆET