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Izložba Što, kako i za koga & tako dalje – Grafički dizajn za suvremenu umjetnost predstavlja pregled jednog zaokruženog segmenta dizajnerskog rada autora Dejana Kršića, tematski usmjerenog na područje grafičkih materijala i publikacija realiziranih u proteklih petnaestak godina za potrebe različitih lokalnih, regionalnih i međunarodnih izložbenih projekata, manifestacija, institucija i autora s područja suvremene vizualne umjetnosti. Kustos izložbe je Marko Golub.
Riječ je prije svega o radovima nastalima za projekte međunarodno najutjecajnijeg hrvatskog kustoskog kolektiva – udruge WHW / Što, kako & za koga, odnosno njihove matične Galerije Nova, ali i institucija i umjetnika kao što su V. Cetinjski bijenale, Rooseum centar za suvremenu umjetnost Malmö, Van Abbemuseum Eindhoven,Branka Stipančić i Mladen Stilinović, Mangelos, Sanja Iveković,Vlado Martek itd). Uz ove radove, posebno su predstavljene i publikacije i tiskani materijali nekoliko manjih ili većih projekata vezanih uz historiografiju dizajna, Kršićevu trajnu opsesiju. Originalne radove – pozivnice, kataloge, plakate, knjige, novine i ostalu grafičku konfekciju – izložba kontekstualizira kroz detaljan timeline, zidne tekstove i proširene legende koje govore o temama pojedinih projekata, njihovom značenju u lokalnoj i internacionalnoj sredini, kao i o različitim referencama iz vizualne kulture i umjetnosti koje je autor ugradio u njih kroz dizajn vizualnih materijala.
Predgovor Marka Goluba „Dizajn uvijek ima posljedice“ možetepročitati ovdje, a intervju sa samim Dejanom Kršićem pogledajte ovdje.